Creating Compelling, Engaging Customer Experiences for <Company>

Consumers in today’s world have a bewildering array of choices about how to buy and whom to buy from. At every stage of the customer’s omnichannel journey, you need to deliver content and experiences that are personal, rewarding, inspiring, and convenient.

SAP^® Customer Experience solutions help you understand your customers at every point of the commerce experience so <Company> can proactively drive relevant, meaningful interactions, from content creation and merchandising to fulfilment.

The SAP Digital Asset Management solution by OpenText helps you serve up the content your customers want, when they want it. And their preferences are changing. Consider this: over 27% of Google searches are for images.¹

Read on to discover how you can make it easy and compelling for your shoppers to engage – and reengage – with your brand every step of the way.

Humans think visually. Delivering rich media – images and video – in a personalised, contextual way cuts through the noise in a complex, distracting world, engages the customer deeply, and removes friction from the customer’s journey. However, this rich content can be challenging and expensive to manage effectively.

The SAP Digital Asset Management solution by OpenText enables marketing and commerce teams to centrally access and manage all digital media objects and proactively provide customers with a consistent, personalised omnichannel experience. As a result, it helps to increase profitability, improve customers’ experiences, and reduce business risk.

SAP Digital Asset Management by OpenText allows all digital media to be managed centrally and reused across multiple channels as required, without the costs of recreating or repackaging it. In addition, the solution enables managers to enforce integrated rights management and version control to prevent unauthorised or improper usage.

SAP Digital Asset Management by OpenText makes it simple and quick to search for media-rich assets. It also supports real-time, efficient collaboration throughout asset production and utilisation, allowing campaign managers and marketers to work with in-house or external photographers, designers, writers, and managers.

Attracting and retaining customers today means providing experiences at every touch point that are consistent, meaningful, effortless, and engaging.

SAP Customer Experience solutions enable you to engage and transact with your customers anywhere at any time and on any device. They help you understand your customers at every interaction on the customer journey, so you can drive relevant, meaningful communications.

With SAP Customer Experience solutions you can showcase <Company>'s products and services and create a personalised, relevant experience that will have your customers coming back for more.

Solutions for commerce

The SAP Commerce Cloud portfolio provides business-to-customer (B2C) and business-to-business (B2B) companies with a single platform for conducting commerce and delivering content seamlessly across all channels. This includes Web, mobile, social, call centre, and in-store channels.

Solutions for marketing

The SAP Marketing Cloud solution allows marketers to gain deeper customer insights by leveraging advanced analytics and machine learning algorithms to understand customer intent and interests in real time. As a result, marketers can deliver in-the-moment, in-context customer experiences that exceed expectations and drive increased customer satisfaction and loyalty.

OpenText Corporation enables the digital world, creating a better way for organisations to work with information, either on premise or in the cloud. For more than two decades. SAP and OpenText have joined forces to enable digital transformation, advance business processes, and position our customers ahead of the competition.

OpenText’s customer experience management capabilities enable our customers to deliver personalised content and engaging interactions along a continuous customer journey. The OpenText Experience Suite Platform is uniquely designed as an integrated set of experience suite applications to bring together the critical capabilities that drive higher customer satisfaction and better customer engagement.

Today

OpenText serves >100,000 customers and 1,200 partners worldwide
90% of the Fortune 1000 companies are OpenText customers
85 of the 100 largest companies worldwide are OpenText customers

As the market leader in enterprise application software, we help organisations of all sizes and industries combat the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition.

Get in touch

To learn more about SAP Customer Experience and solutions from OpenText, please get in touch today.