Shaping the Future:

The global beer market remains healthy and robust, with opportunities for both volume and value growth. As AB InBev strives to maintain and strengthen its global leadership position, information technology will play a key role in accelerating the company’s transformation journey.

The ongoing global consolidation and modernisation of your SAP^® systems will deliver the modern and flexible IT infrastructure required to support AB InBev’s commercial strategy: global brands driving worldwide revenue growth, supported by strong local brands that cater to the needs of individual markets and consumers.

This is reflected in your IT transformation: a powerful SAP global core delivers back office centralisation and process standardisation and optimisation, supported by integrated line-of-business solutions to address specific business challenges. Together, these improve overall operational efficiency and accelerate innovation while delivering the differentiated experience your customers expect.

How can OpenText help?

Content is the fuel that drives business processes. Managing the growing volumes of structured and unstructured information consistently and effectively across the AB InBev business will improve productivity and collaboration while helping you meet your sustainability objectives and compliance responsibilities.

OpenText is an SAP Platinum Partner and an existing IT provider to AB InBev. This specially prepared e-book provides a brief overview of how our document management solutions provide a platform for integration that can deliver significant benefits across your evolving SAP landscape, today and in the future.

We hope you find this information helpful.

+4.8%
Revenue growth*

#1
Global brands were our #1 growth
engine in 2018*

150+
Beer sold in 150+ countries*

*AB InBev 2018 Annual Report

Information is an organisation’s most valuable asset, and users want access to that content where and when they need it, in the context of their job and in an easy-to-use format.

From this information comes intelligence. Integrating Enterprise Content Management (ECM) into AB InBev’s core business processes and systems allows you to unlock the value embedded in information and content and achieve better business outcomes. ECM provides a user-friendly platform to:

• Manage information flows
• Increase productivity
• Drive efficiencies
• Make more informed business decisions

OpenText Solutions for SAP enable integrated ECM and can help AB InBev become a connected and intelligent enterprise. Certified to work with SAP platforms and applications, these solutions provide a simplified way to bring all content into your SAP business processes. With flexible deployment options, you can set up content in the cloud, on-premise, or as a hybrid solution.

Our unified digital content platform helps information flow accurately, in real time, to ensure the right information gets to the right people at the right time. They can access it through the SAP Fiori^® user interface or via Microsoft^® Office applications, Web browsers, and mobile apps on iOS and Android devices.

The OpenText Suite for SAP

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Integrate easily with your SAP solutions

OpenText Solutions for SAP integrate seamlessly into your SAP solutions with the highest levels of certification and testing by SAP. This provides a robust platform to connect people, processes, and content through every stage of the information flow and deliver:

Improved process efficiency

Accelerate cycle time and drive efficiency by automating manual tasks, simplifying access, and improving content collaboration.

Increased productivity

Give users a 360-degree view of both structured and unstructured business content from a single interface, providing content in context without the need to switch between different applications.

Streamlined innovation

Transform business models and digitalise value chains more quickly by extending content services into your foundational technology environment.

More intelligent insights

Deliver deeper insight into product, customer, supplier or asset performance through integrated data and content analytics for better decision making.

Mitigated compliance risk

Automatically apply metadata and classifications transparently in the background, without end user intervention.

One version of the truth

Create a centralised repository for all business content – regardless of its source –to ensure everyone is working with the most current and relevant content.

As a global business, AB InBev deals with massive amounts of corporate information – much of it unstructured. OpenText can provide the digital content platform to manage and deliver unstructured content to SAP’s digital core – dynamically, in context, on any device.

Streamlined digital information flows can drive innovation, competitive advantage, revenue generation and excellence across all parts of the business:

Excel in brand and customer management

Consumer expectations, tastes and drinking habits are constantly changing. People are engaging and interacting with your brands in new ways, and you need to deliver a high-quality experience across every touchpoint.

OpenText Solutions for SAP integrate seamlessly with SAP C/4HANA^®, the next-generation CRM technology suite.

By uniting sales, e-commerce, marketing and customer service you can excel in brand and customer management to:

• Understand your customers better and interact more effectively
• Improve campaign ROI and brand value
• Enhance efficiency and customer satisfaction
• Increase revenue and reduce cost of sales
• Enable faster and more informed customer interactions

Excel in product development, production and distribution

Continuous product diversification and innovation will drive AB InBev’s future success. Yet identifying and exploiting new opportunities must be achieved in a responsible way that balances profit and growth with sustainability and compliance.

OpenText Solutions for SAP break down information silos, mobilises content and fosters collaboration at every stage of the product design, manufacturing and distribution process to help you:

• Accelerate time to market
• Improve process efficiency
• Ensure product safety and regulatory compliance
• Achieve a 360-degree view of all product-related information
• Reduce the environmental impact of your operations

Excel in asset management and performance

With 227 breweries around the world, maximising return on assets and optimising operational efficiency are vital to AB InBev’s bottom line performance. The effective management of all asset-related information – both structured and unstructured – is essential.

OpenText Solutions for SAP enable you to manage all asset-related information in a consistent, easy to use, traceable and auditable way that helps you to:

• Improve maintenance productivity and operational control
• Increase asset reliability and uptime

• Promote better collaboration for asset management activities
• Enhance health and safety and environmental performance
• Reduce total cost of ownership and IT operating costs

Excel in global supplier relationships

Strong supplier relationships are essential to AB InBev’s operations. Their collaboration is a key element in creating a resilient supply chain that delivers value and contributes towards meeting the company’s sustainability goals.

OpenText Solutions for SAP seamlessly integrate with SAP and SAP^® Ariba environments to optimise the entire source-to-settle process and help you:

• Enhance visibility into supplier information
• Improve supplier collaboration
• Bring more spend under management
• Drive repeatable cost savings through better contract management
• Simplify compliance and reporting

Excel in global financial management

The role of the finance organisation is changing. Today’s finance leaders have a unique opportunity to lead the business across four key dimensions of strategy, efficiency, business performance, and risk and compliance.

OpenText Solutions for SAP work with your next-generation intelligent ERP platform to:

• Integrate management of financial data and documents
• Provide seamless collaboration for SAP and non-SAP users
• Optimise and automate for process transparency
• Maintain documentation security and compliance
• Replace human touch points with business rule processing to eliminate fraud

Excel in building a talented, empowered and diverse global workforce

People are AB InBev’s greatest strength – yet managing a global workforce can pose significant challenges. People-related content is often unstructured and fragmented across diverse HR processes and systems.

OpenText Solutions for SAP are integrated with SAP HCM and SAP SuccessFactors^® solutions to help you recruit, develop and retain the people you need by:

• Empowering HR to play a greater role in organisational success
• Providing a 360-degree view of individual employee information
• Streamlining recruitment and onboarding processes
• Enhancing employee communication and collaboration
• Ensuring greater legal and regulatory compliance

An intelligent and connected enterprise makes optimum use of its data assets to achieve business outcomes faster – and with less risk. It leverages intelligent technologies like automation and machine learning to reduce repetitive tasks and free up employees to do more meaningful work. It uses advanced analytics to deliver a best-in-class experience for customers by anticipating and proactively responding to their needs. And it can create new business models and revenue streams by monetising data-driven capabilities and applying its core competencies in new ways.

As AB InBev consolidates and enhances its core SAP systems, OpenText Solutions for SAP can add value across the three essential components of the Intelligent Enterprise:

Intelligent Suite

Intelligent, integrated applications that enable customers to automate day-to-day business processes.

Digital Platform

Facilitates the collection, connection and orchestration of data and integration across the intelligent suite.

Intelligent Technologies

Embedding intelligence in applications to enable customers to use data to detect patterns, predict outcomes and suggest actions.

The Digital Content Platform

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International drinks producer and marketer

Business focus:

• Streamlining global project management

Products:

• OpenText Content Suite Platform

Benefits:

• Saved time and reduced costs
• More efficient product release scheduling
• Improved project execution

Beverages distributor, Brazil

Business focus:

• Improving EDI processes

Products:

• OpenText B2B Managed Services

Benefits:

• Significant time savings from fast, easy file access
• Reduced operational costs from eliminating paper storage
• Increased HR staff satisfaction

For more than two decades, SAP and OpenText have joined forces to enable digital transformation, advance business processes, and launch our customers ahead of the competition. The SAP and OpenText partnership makes it simple to incorporate mobile, cloud, Big Data, and future technologies into content-rich digital processes. Together we build a foundation for innovation, remove complexity and risk, and help you assimilate while focusing on your business objectives.

SAP and OpenText. Run Simply. Run Digital.

Watch the video

Evert Broekers

Senior Account Executive | Enterprise Software

OpenText

M: +31 (0)6 10895980

E: ebroeker@opentext.com

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