Food retailing in Sweden is a mature market with modest annual growth. Yet it is also dynamic and highly competitive as consumer tastes and habits change, and discount stores and e-commerce continue to expand.
Axfood’s goal is to grow more than the market through:
- Offering an attractive, effective and wide assortment that gives customers price value
- Creating the best customer shopping experience online and in-store
- Establishing stores and developing new segments, categories and services
- Driving sustainable product supply with high efficiency and quality across the entire supply chain
- Improving operations and developing new ways of working through digitalisation
- Building a winning culture by attracting, recruiting and developing the industry’s best people